Born on the Firing Line.
Built for the Field.
In 2022, Gregg Earnhart was dragging through another 10-stage USPSA match in 105°F Texas heat. By stage 8 he was cramping, foggy, and out of gas — just like every other shooter around him. Nothing on the market was made for 8–12 hours of high heart rate, full kit, and zero shade.
So he started mixing formulas in his kitchen with one rule:
If it doesn't keep me sharp at Nationals in July, it doesn't leave the house.
Make Ready Nutrition launched in 2023 with a single product — 2ALPHA Ammunition stick packs — and one promise: fuel that refuses to fade when the timer is running, the wind is gusting, or you’re on day six of an elk hunt.
Today, thousands of competitive shooters, hunters, wildland firefighters, overlanders, law enforcement, military, and hardcore endurance athletes refuse to leave home without 2ALPHA.
Because when the day is long and the conditions are brutal, generic gym drinks fail. We don’t.
Our Mission
To deliver the cleanest, most effective performance and recovery nutrition to men and women who train, compete, and work in real-world heat, stress, and fatigue — starting with the toughest proving ground we know: all-day practical shooting matches.
Our Core Values
Recognizing God
We acknowledge His hand in all things.
Service
We exist to serve our community and our country.
Gratitude
Thankful every day for the freedom to train hard and the customers who trust us.
Trust
Full transparency, no BS, no proprietary blends.
Golden Rule
We treat you exactly how we want to be treated.
Accountability
Problem shows up → we fix it, fast.
Founder: Gregg Earnhart
Competitive shooter | Formulator | Believer that the right fuel can be the difference between a hit and a miss when it matters most.